We only need to look to the changes in our High Street in recent months and years to get an understanding of the growing importance of a business's online offer. When considered alongside the fact that OFCOM reported a doubling in the use of bandwidth by mobile devices in the last year, we can see the trend is not about to reverse. Although for many business owners the digital media territory may seem complex and confusing. However there are some simple ways of getting ahead of the competition without having to invest large sums of money.
The first and perhaps most important step is to have a website that says all the right things about your business identity. If it looks bad and it feels bad then there's no point spending money on SEO or other advertising to get people to it ….it's not going to encourage them to buy.
By the same token there's no point having a beautiful professionally designed website with great functionality that no one can easily find. SEO (search engine optimisation) is the science of optimising your website so that it can be found by your target market. However it's not a science at all, it's a marketing exercise, as is the whole design and functionality of your website. It's all about the needs, aspirations and behaviours of your target market and if they're not fully understood by your web designer or SEO agency then you could find yourself spending time and money but not seeing the return on investment.
At Morph PR and Marketing, we are an all service digital marketing agency based in Southsea, Portsmouth and we can ensure that your online presence is coherent and focussed and in doing so gives you the return on investment that you need.
By Jamie O'Reilly