Web and Digital Marketing
There are many aspects to web and digital marketing – luckily we have expertise in all of them.
Digital Marketing, Web design and development
Since we started in 2008, we have built scores of beautiful, functional websites. From simple brochure style sites through to educational sites and e commerce sites, to high functioning membership sites with integrated CRM software and smart content.
Our sites are built with open source software such as Joomla, WordPress and Prestashop which means they can evolve with your business. We can show you how to edit your own content quickly and easily or we can take care of creating and adding content on your behalf.
We design, develop and send regular e-newsletter campaigns for a number of our retained clients – sending out to tens of thousands of customers every year.
We have also prepared and coded the e-newsletters for other design-led graphics agencies which have been used by companies across the globe such as IBM, NetApp and Cisco. This testifies to our strength and depth in web development and all things digital. Our Marketing team also make sure that your content is on brand and saying what you need it to say to all the right people.
Social Media Management and Training
We configure, brand and manage social media accounts on behalf of many of our clients helping to manage their reputation, listen to and engage with customers and promote their products. We can also provide social media training to orgaisations looking to run their social media in-house.
If you’d like an agency that can take care of all your web and digital marketing, presenting your businesses or organisation at its best – just give us a call for a chat and see how we can help you transform your online presence.
Pay Per Click – Facebook and Google Adwords
In recent years Pay Per Click advertising on platforms such as Google and Facebook has become an essential part of most businesses marketing strategies but without expert assistance, businesses can find it all to be a bit of a minefield and no sooner have they just about go the hang of one platform and it then changes. We have been running PPC campaigns for our clients for many years, driving additional traffic to their websites beyond what can be achieved through their organic listing in Google or through their Facebook page. Our expert approach ensures that your valuable budget is not spent showing ads to those that aren’t prospective customers but instead to those most likely to respond positively. Our Director, Jamie O’Reilly is a Google Certified Adwords professional.
We can advise on which platform and tool will best suit your particular market and agree an approach that will maximise your engagement with that market. We ensure that we are continually developing and staying at the leading edge of the platform developments. We listen, consult and discuss on our plans and adverts before we implement them and then monitor and report on them closely so that you are fully sighted and informed. Talk to us about how we can help you with your Google Ads or Facebook Ads campaign.
Search Engine Optimisation
When it comes to your website, ensuring you have a beautiful, high functioning site may be half of the story but the other half has to be whether or not people can find your website. It is crucial that your website is optimised correctly on launch and that you have an ongoing Search Engine Strategy in place and implemented. Good SEO is based on a combination of excellent web development and server management skills with excellent marketing and copywriting skills. It is this required combination that makes Morph PR and Marketing the perfect SEO partner.